The aspects of racing in NASCAR that most fans think of are the on-track action, the racing itself. Unfortunately many don’t think about the multiple ways to present it to the masses that don’t already watch. Today we look at why presentation matters in NASCAR.
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Video Credits:
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Full NASCAR Races
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Motorsports on NBC
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Outro Song:
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Songs:
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30 comments
How do you think NASCAR, the drivers, the networks, and everyone else can show the sport to more people in a better way?
Advertising. I mean, look at how they bombarded everyone with ads leading up to the Chicago street race! And it became NBC’s most watched NASCAR race in 7 years!
Simply put, get the drivers to be in more TV commercials. You ought to make a follow up video with a title along the lines of “Why Are There Very Few Commercials w/NASCAR Drivers?”
Ads as said by @turbo_marc (I still remember somewhat fondly the Lowe’s ad with Jimmie Johnson “I’m Jimmie Johnson *BOOM* Confetti”) and @KCao
Also find a way to return more proeminent and mass appeal brands to Nascar. Some have left it as of some years ago (Mars, Miller and etc).
And a point nobody mentioned I think: more free-to-air races. Not possible for the last seven years, but still…
They need to show McDowell Supremacy!
Commercial free races. F1 has done this & as a result (in addition to things like 3 races in the US & DTS) the popularity of the series has exploded to where they have overtaken Indycar as the 2nd most popular motorsport in this country & are actively taking away younger fans from NASCAR. If NASCAR did this at first for like the big races like the Daytona 500 & then every race, they would see a bump in the ratings, especially from younger fans who are more likely to sit through a commercial free race than one where there are commercial breaks every 10 laps. The commercial breaks in NASCAR in my view especially when Fox airs races absolutely kills the momentum/flow of the broadcast & the sooner NASCAR moves away from them the better.
The presentation might get a bit worse on-track considering that Toyota’s new body type makes the front of the car look like a bumper car more than a Camry.
Its looks different then the other cars that what the gen4 was like .
One thing that we need are camera shots that are in close to the action to capture the adrenaline and speed of racing but also shots that show the magnitude and vastness of the race tracks. Just look at MLB. They have angles that show parts of the sport other than the sport itself. The emotion and sweat on the athletes faces, the gracefulness of a diving catch. NASCAR typically just has. Car turn left, car turn left, car pass car, car not go right way, car crashed. We need more of the depth of the sport presented to us
Megamind said it best:
“What’s the difference?”
“PRESENTATION!!”
Spot on. NASCAR needs to watch your channel.
I completely agree… As a 16 year old born in 2007. I remember seeing NASCAR everywhere and then it slowly faded. And once I began actually understanding MASCAR during the COT era, I began to see it slowly fading and it honestly made me sad. I really think NASCAR could have a huge comeback if they would just take the risk of adding more horsepower and reverting to the old “stock-car” look and reaching further out into todays market. I really never have understood why NASCAR is so scared of raising the horsepower and reducing downforce and I still don’t. It not like tis a money issue… for crying out loud they just signed a 8 billion dollar deal, now would be the perfect time for them to experiment and at least try it. Hearing that car AND crowd screaming is something I wish I could experience.
Glad to see a young fan loves this sport, I started seriously watching when I was 10 in 2004 and was your age now when the last time NASCAR truly was the 2nd biggest sport in America, I remember when you could buy NASCAR T shirts at Wal-Mart and Meijer, and I had a Dale Jr Amp shirt I wore a few years and a hunters camo Tony Stewart shirt with a big number 14 on it.
Same i got in to nascar when i was 10 in 2016
I am also a 16 year old born in 2007 and I wish that NASCAR would at least remove stage cautions or do something to change the playoff format. I would rather see people coming and going in the points and getting to see how their performance changes over a season than have all of these gimmicks to crown a “champion” who just got lucky the entire season
@@who_am_you I kinda like the stages it brings excitement and unpredictability to the sport, which I like.
NASCAR will never get back to the old stock car look. It hasn’t been stock since the 50’s
They present NASCAR as ball sports and WWE on wheels. Hard to take them seriously when NASCAR and TV that covers NASCAR doesn’t care about actual competition and what drivers want.
This is it for me. Playoffs? Honestly, I’d prefer the Chase to any points system, but it’s not the end of the world for me (including the full season points, which my hot take is it’s antiquated and better gone). Stages? I can tolerate them though I’d rather we not have the cautions, have points for leading the most laps and leading laps like we used to and some of the old money awards like we used to have back in the early 2000s.
Presentation matters. We’re in the entertainment business like every other sport. You have to give it a charming, fun, entertaining, and insightful presentation like we had for decades. It feels lifeless, soulless and boring. NBC & TNT in the 2000s nailed it.
Build every race up like it’s as big as the Daytona 500 as well. Make them all seem important.
And agree, make the drivers relatable. Give us personality.
So much can be done.
NASCAR has to find a way to make the broadcasts feel like you’re in the moment of the racing action and some generic blobs on a screen
I also feel like NASCAR and the teams need to consistently put out content on the internet and market their drivers
Keep NASCAR and its stars on the minds of casuals and those who regularly scroll through social media. F1 currently blows NASCAR out the water from the amount of content I got used to seeing
I miss how NBC would take a driver back to their hometown or place and show where they grew up and the people that knew them back then and it fleshed out who the drivers were and it made you appreciate the journey that led them to NASCAR. Stuff like Sterling Marlin wanted to become a driver because of his father, Kurt Busch got his ride in the Southwest Series after the team’s driver Chris Trickle passed away. Facts like that give these drivers a face and a reason to care about how they do on race day. Give me a reason to care about some of these drivers, instead of being polished spokesmen, let them show of their personalities a little bit. If they did, maybe guys like Bubba Wallace would not feel so depressed and have so much anxiety if they would let him showcase his personality and talents away from the track. I hear he is a good photographer, show that aspect of himself off. That would help bring people in.
Always thought they need to take a tip from companies like the UFC. Dana white let’s his fighters talk about ANYTHING and let’s them show their personalities, which is kind of what NASCAR should be doing with the drivers.
The first race I watched was the 2018 daytona 500. It did seem cool and everything, but later on they showed a 3d animation showing how the draft worked, and that’s probably the thing that pushed me to watching next week’s race at Atlanta
That was my first race as well. The thing that hooked me was watching the K&N West series, seeing some drivers that I could relate to just made me want to watch them climb the ranks. I watched cup to see what they were working towards.
I agree with the relatability aspect. Alex Bowman became my favorite driver in 2013 because he likes dubstep, something I also liked at the time.
I think camera angles are really important in terms of conveying speed and making the broadcast more interesting. In the 1993 Daytona 500 there was an axle cam on someone’s car (I think it was Dale Jarrett) you could see the car’s suspension and they had a little graphic showing which gear he was in, all to show how long it takes for those cars to get up to speed on superspeedways. It’s little aspects like that I love the 80s and 90s broadcasts for, it shows how fascinating the sport is from a technical aspect.
Also when I first got into Nascar I was a Logano fan simply because he showed up in Lab Rats lol.
Yes, presentation matters. And Steve Phelps just announced that Nascar just spent millions of $ on a new broadcast facility in Charlotte, so the networks don’t even have to go to the track. They can announce the race remotely. That will add that nice personal touch, no?
We need more NASCAR themed commercials that are both funny and funny exciting one of the commercials that drew me into NASCAR was those Sprint monster commercials from 2008 they looked cool and showed the racing aspect of the sport we need something like that for today to draw people in not the same Coke Zero sugar ads to play 40
Times a race
Bubba is a grade A toolbox with the charisma of a door jam. You’ll never change my mind. Swing and a miss on that one Jaret.
I really miss being able to sit in front of the TV on Friday and watch practice and qualifying for all three series, and then watching the Truck Race in the evening. I miss the old Speed Channel days when you got so much coverage. I get it that they’re trying to cut down costs for the teams, but as far as coverage goes, there doesn’t seem to be as much. Plus, the coverage of the truck races lately has become a joke!