Team Red Bull is the most dominant team in all of racing right now with Max Verstappen in Formula 1. What is interesting though is their tenure in NASCAR which reached nowhere near the heights of their F1 team. Even with minimal success in NASCAR they still did have a presence that is remembered to this day. So, what happened? Well that is what we will look at today. So, why did Red Bull fail in NASCAR?
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42 comments
Would you want to see Red Bull return to NASCAR one day?
Yes
me
I believe they should if SVG’s popularity skyrockets in NASCAR
If either Dodge returns or if Honda is serious about joining NASCAR then yes, especially when they can’t get a full field of cars outside of Daytona 500
SVG is a Red Bull driver
Chances of Red Bull returning with SVG this year?? Maybe
I’d run through a brick wall for the diecast
Red Bull actually started in the Cup Series with Dodge for a short time in 2006.
Bill Elliott was the first driver but dnq in his one attempt.
@@redfox_84 and because Vickers was still signed to Hendrick until the season ended.
@@RJLightning68yes and they did try to run Allmendinger in a few other races that year but he never qualified
They failed because their drivers didn’t go anywhere. You had Brian Vickers who was looking for a fresh start after his HMS tenure was a bust and Scott Speed who was a bust in every sense of the word. Vickers did have a comeback year in 2009 getting a win and making the chase and speed well did nothing.
They also started with a young AJ Allmendinger who wasn’t ready yet. In 2007 the 83 and 84 car DNQd lots of races with all the new teams that season.
@@redfox_84 I was still in IRacing when Scott Speed drank and drove. Oh, the shame…(I assume he was drunk when he flamed out online as I have personal experience with that sort of situation!)….doh dee doh…
Kasey kahne gave them a pretty good run in 2011
That was a pretty underrated season. Yeah, Kahne didn’t make the Chase but if luck had gone his way, he could’ve had 3, maybe 4 wins that year.
@@austinemms9772 from the top of my head I remember Darlington and the Coca Cola 600 stolen from him due to late cautions
Red Bull as a sponsor with SVG for Trackhouse is totally possible since he was affiliated with them in Supercars. Kasey Kahne’s 2011 win at Phoenix is the 1st thing I think of with Red Bull Racing in NASCAR.
I fully expect to see the Red Bull logo several times on whatever SVG is driving during the 24 season. SVG is in the Red Bull stable, and a Trackhouse/PitBull relationship with Red Bull seems very natural, heck I won’t be surprised if Red Bull sponsors a PitBull tour in the next year or two
This was a great video! Red bull in nascar to me is something i wouldnt hate coming back.
I totaly forgot redbul was in nascar for a bit. i was watching a video yesterday about honda possibly trying to get into nascar, and they were showing the 83 redbul car racing. I also somehow missed that redbul was also on the #4 car for some time.
I think it is odd NASCAR did not take Honda. Just as good if not better fit for them. Especially when Honda is big in Ohio and states that are good for NASCAR.
I’ve always liked the 4 number font that Red Bull used in 2011.
One thing that people may not know about Red Bull when it comes to racing is that in addition to NASCAR, F1 & rallying, they also took part in the IRL with Eddie Cheever Racing from 2002-2005. Red Bull & Eddie Cheever had a partnership where in exchange for helping the company find & mentor potential American drivers for a future F1 team (that would arrive in 2005), they would sponsor his cars & provide funding for the team. However like in NASCAR, Red Bull did not do that well in the IRL despite having the likes of Patrick Carpentier, Ed Carpenter & Alex Barron drive for them alongside Cheever with no wins & only 3 podiums during their time in the series. For those wondering why Red Bull did not get involved with CART/Champ Car during that time it is because Red Bull executives viewed that series as too unstable especially since CART went bankrupt in 2003. It is unlikely that they will get involved in Indycar again given the very uncertain future of that series & because of the success they are having in F1.
But what about Bourdais?
And you left out DTM, affiliated with ABT Sportsline Audi team especially in the 2000s mostly with Mattias Ekstrom
S1ap gave an intriguing theory over part of the reason. Despite the unspoken rules among manufacturers with regards to teams running different cars in different series, namely they don’t care what they do in different series, one of Red Bull’s sponsors in F1 towards end of their time in NASCAR was Infiniti, the Nissan equivalent to what Lexus is to Toyota, their luxury brand in other words. Nissan were apparently unhappy with Red Bull using Toyotas in NASCAR and told team managers that if they wanted to be sponsored, then they needed to change that. As Red Bull were losing money in their NASCAR venture, it made the decision easier, but still, it’s strange if it’s true
I am inclined to believe this both because politics like this is common in the F1 paddock and, it did seem strange that they would pull the plug just as things were beginning to turn around. Then literally right after they left NASCAR they started a dominant run in F1 that more or less continues to this day. Pretty sure Infiniti had something to do with that. Interestingly, this could have led to Nissan joining NASCAR but I guess someone in Japan saw things differently
How are they not losing money in F1? It is literally 3-4 times the money per season of NASCAR.
@@ethanweeter2732Over $1 billion prize money is divided between F1 teams based on standings. It’s been estimated that Red Bull received a $140 million payout. Haas (last place) got about $60 million.
F1 is much more generous to the teams than NASCAR. It also explains why the teams don’t want to see Andretti on the grid. More teams – less money for each team.
Plus the f1 team was using Renault as an engine manufacturer back then and Nissan was in a weird halfway merger with Renault where both companies owned stakes in each other and shared a CEO in Carlos Ghosn
They must be doing something right, because if haven’t been paying attention, they are the hottest and most dominant team in f1 right now@@ethanweeter2732
I think they should if they get a good driver a good car and a number people would remember and look to in history, they could make it.
I have hope for Red Bull to return.
One of the most intriguing and from a personal standpoint, one of the best looking race cars period.
They didn’t know what they needed to do to be successful in NASCAR Cup Series. They should have just been a partner in an already established team
Given the level of motorsports sponsorship Red Bull has outside of North America and had in America in the 00s their complete absence of any sponsorship in televised American motorsports in the form of NASCAR, IndyCar and IMSA sponsorships is noticeable. Even without owning a team it’s bizarre to not see one or two in each of those series when one looks at how prolific they are in Europe, Asia, Australia and South America.
I still have my Team Red Bull hat from 2007 I got at Talladega. Even got to party with Vickers and the crew on Friday night on the main drag for the fall race. Had a great time and got a free case of Red Bull out of it (we hid the case of Monster we had in the camper). I was a big fan of Red Bull anyways. In rallying, I was a Travis Pastrana Subaru fan, and of course he was a Red Bull sponsored athlete. I was a Sebastian Vettel fan back then, then became a Danny Ric fan, which I’ve always been, but even more so now that he’s back with Alpha Tauri/Racing Bulls/Red Bull. Basically, Im a Red Bull F1 fan, but I was super excited to see them in NASCAR, and instantly became a fan of Vickers. I thought their cars were cool, too. The rear wheels were red to match the Bull on the side of the car, and make it look like the bulls rear legs were the wheels spinning.
I think SVG could bring them back as partner since they sponsored him in Supercars. However, a full on major stake in the sport I think isn’t really likely. To me the current state of the sport and business model they use isn’t conducive to major companies or brands coming in and building a team like it once was. The most succcessful brand to do it was furniture row racing with Martin Truex Jr, and his partnership with his crew chief Cole Pearn, and the teams ties with Toyota ironically. After they won a title, and the next year began talks of closing that showed me that it would be tough for any major company to do something like that again. I mean you have the businessmen like Matt Kaulig, and succcessful celebrities like Michael Jordan who sport a clothing line that has a major role in their teams, but it’s very rare anymore for it to happen. Usually people who own teams are relatively successful businessmen who have deep pockets, and lots of partnerships with brands that make owning a team possible. It just isn’t the same business model where specific brands could buy big shares in nascar teams, and use the team name to sport their brand logo for publicity.
Anyone hear anything about SHR and new sponsors they may have added? Lost some heavy hitters with Busch, Smithfield and Hunt Brothers. They are going to need United Rentals, High Point, Mahindra all add races this year. Really surprised Hunt Brothers left for Penske. They are going to need more than Haas Automation on the 10 and 41 this year.
I liked Red Bull’s NASCAR team. The cars looked amazing and Brian Vickers was often fast. They’re both kind of a “What If?” for me. What if Vickers had never had his health issues, and what if Red Bull had stuck to NASCAR for the long haul?