Nascar News

MAJOR Sponsor Considering Leaving SHR for Trackhouse

SBJ Article:

Reports say Busch Beer may leave Stewart-Haas Racing for Trackhouse once Kevin Harvick retires, and Todd Gilliland fills out the rest of his 2023 NASCAR Cup Series schedule.

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43 comments

Millennial Chicken March 2, 2023 at 7:38 pm

Busch should really go to RCR on the #8. I mean it’s perfect advertising really.

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Douglas Diggs Inserts March 2, 2023 at 7:41 pm

I can already hear the promotional campaigns. #DrinkABuschWithBusch

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Jennifer Graham March 2, 2023 at 8:00 pm

@Douglas Diggs Inserts i like your thinking lol

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The Random Guy March 2, 2023 at 8:09 pm

Talk about full circle!

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Easy E Network March 2, 2023 at 8:14 pm

@Douglas Diggs InsertsShotgun a Busch with Buschy McBusch Busch.

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Peter March 2, 2023 at 7:39 pm

Thanks for the video Eric, you never dissapoint with your videos!

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Aidan_ March 2, 2023 at 7:41 pm

Just hoping for Busch with Busch

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Easy E Network March 2, 2023 at 8:14 pm

Would be kind of neat. I would have thought they would go to a more established driver then Ross, but they might not be a bad choice.

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DennyDelivers March 2, 2023 at 7:45 pm

everyone is in uproar about Busch not sponsoring Kyle Busch…
meanwhile here I am wondering how SHR continues to fall to shambles…

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Nick Mangona March 2, 2023 at 7:53 pm

No one really knows why their performance has been dropping since 2020, but my god, they can’t take much more. Their gonna lose Harvick, and Almirola soon, and the free agent market is very slim. All they have is Herbst and Custer. And now a major sponsor leaving? My god…

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That Paint Scheme Guy! March 2, 2023 at 7:54 pm

I could see SHR getting rid of the 4 car and going to a 3 car team

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JLS ———— March 2, 2023 at 7:54 pm

I think Smoke is more into Drag racing now, might be one reason.

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Kyl3000 March 2, 2023 at 7:58 pm

They just don’t have a great front office for this stuff, they’ve got an opportunity to sponsor F1 and NASCAR packages and they can’t sell that to anyone?

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Necro-Mentor March 2, 2023 at 8:03 pm

​@Kyl3000 HAAS needs to sell his F1 team to Andretti and focus on NASCAR.

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TanDawg58 March 2, 2023 at 7:53 pm

Busch going to Trackhouse would be sort of a full circle type deal, as the 1 car is the last little connection to DEI, who had Anheuser Busch as a sponsor for the 8

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FishNFoolLures March 2, 2023 at 8:15 pm

That’s a stretch in logic.

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TanDawg58 March 2, 2023 at 9:14 pm

​@FishNFoolLures
Yeah it’s a stretch, but it is true. DEI merged with Ganassi, then the wicked witch of the south east was bought out, but the 1 remained on Ganassi’s team. Then Chip sold to TrackHouse, and they have kept the 1 going.

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Vercingetorix4 March 2, 2023 at 10:42 pm

Not much of a stretch. DEI and the 8’s legacy are now rolled into Trackhouse. RCR’s affiliation with the 8 is much more recent

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Andrew Meyer March 2, 2023 at 11:52 pm

​@TanDawg58 And former DEI executive, Ty Norris, is team President for Trackhouse

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AceDelta12 March 3, 2023 at 1:23 am

@TanDawg58 And Trackhouse has Ty Norris as part of its team, who was Earnhardt’s “protege” so to speak.

All we need is Trackhouse running the 1, 8, and 15. MAKE IT HAPPEN!

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JS88 March 2, 2023 at 7:57 pm

Would be nice if more beer sponsors came back to nascar

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Easy E Network March 2, 2023 at 8:17 pm

In the 80s they had Old Milwaukee, Budweiser, Miller, Busch, and maybe Coors.

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Easy E Network March 2, 2023 at 8:18 pm

@John HaasYeah, the merging of the beer companies does not help.

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Jm H March 2, 2023 at 8:19 pm

I know this shows my age, but I remember when Terry Labonte drove the Bud car.

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SmashAlex21 March 2, 2023 at 8:53 pm

I’d bring in Hawkstone.

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Andrew R March 2, 2023 at 8:18 pm

This furthers my prediction of Harvick being involved at Trackhouse in some sort of leadership/advisory role. Trackhouse has supported Keelan’s karting career, Kevin got Justin involved with the CARS tour, and believe me I bet Busch asked Harvick for recommendations on who would be the next good fit for their brand. Harvick and Trackhouse are a budding relationship, he will have a role with that team in the next few years. Screenshot this comment. 🙂

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Eoin Cassin March 2, 2023 at 8:30 pm

You might be onto something here…really bad news for SHR to loose Busch AND Smithfield in the same off season if Almirola retires for real this time.

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Ensign Stephens March 3, 2023 at 12:23 am

Ok I took a screenshot so we’ll see if you’re right.

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Bryan Bennett March 3, 2023 at 1:22 am

I took a picture of my computer screen with my Nikon Camera.
I don’t have a cell phone so I can’t do a screenshot.

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John March 3, 2023 at 5:54 pm

Harvick being involved with Trackhouse would be a good fit considering he’s always been a Chevy guy.

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CRAIG SWANENBURG March 2, 2023 at 9:01 pm

I’m intrigued to see what the bush beer paint scheme will look like on Ross Chastain’s car next year

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MICHAEL JENSEN March 2, 2023 at 9:13 pm

With Harvick retiring, and Almirola wanting to retire, I wouldn’t be surprised if we here SHR is looking to sell 1 or 2 of its charters.

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Marvin Davis March 2, 2023 at 9:15 pm

Could SHR decline in production exist because of the fact that Tony(NHRA) & Haas (F1)

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NightFury19 March 2, 2023 at 9:50 pm

If Busch doesn’t sponsor Busch like we all want and goes to trackhouse, with what they’ve been able to do with sponsors that aren’t on the same scale, imagine what they could do with a huge deal like Busch and the funding they bring

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Blake Darst March 2, 2023 at 10:04 pm

Kevin Harvick has carried both teams he’s been with. RCR dramatically went down hill after Harvick left, (Not counting this year since Busch has arrived) and he’s proved year after year to carry SHR.

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RMG_27 March 2, 2023 at 10:12 pm

A little shocked that Kyle Busch isn’t the favorite to land A-B. I remember a few seasons ago where A-B took “Busch” off Harvick’s car and put “Harvick beer” instead for a race since Harvick and Kyle were battling in the playoffs.

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Christian Witte March 2, 2023 at 10:33 pm

Ross Chastain having Busch Light as a primary is a matchup I never knew I wanted

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Jonathan March 4, 2023 at 10:09 am

Yep Watermelon and Beer!!

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Ben March 2, 2023 at 10:42 pm

They can brand all of Ross Chastain’s moves as hold my beer moments brought to you by Busch Light

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startAndParks March 3, 2023 at 12:45 am

if Monster energy can sponsor multiple cars over multiple teams/manufacturers it’d be cool to see Busch do the same. Primary sponsor Chastain and make a few appearances on Rowdy’s car(especially if there’s another Buschy McBusch race)

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codypet March 3, 2023 at 1:52 am

There’s also Ty Norris involved with Trackhouse who was a big part of DEI back in the Bud 8 days.

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Chris Guardiano March 3, 2023 at 3:26 am

In addition to Ross Chastain, Busch Beer (to be more precise their parent company Anheuser-Busch) might also be adding F1 to their portfolio as the official beer of F1 beginning next season. This is because the current contract with Heineken expires at the end of this season & Heineken is leaning towards renewing their deal with the UEFA Champions League & becoming the official beer of Indycar instead of sticking with F1 as part of their marketing strategy for North America. I also should point out that Molson-Coors (the same company that makes Coors Light & Molson) is also interested in becoming the official beer of F1 which could lead to the return of the Coors Light Silver Bullet paint scheme that Sterling Marlin had in the early 2000’s but on an F1 car.

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Dr Ken & Leah, LifeChangers Natural Health March 3, 2023 at 1:27 pm

Nascar absolutely needs more drivers like Kyle B, Joey and Ross . Ross is the shot in the arm they needed.

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