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New Matt DiBenedetto Rumors | SHOCKING Poll Shows NASCAR’s Popularity
53 comments
I’m sure people like Cleetus McFarland are definitely opening eyes to nascar for younger fans
I see more dale stuff around than I did 10 years ago tbh
@@johnayersayers5833 Understandable. Even though Dale Earnhardt Jr is in the top 15 sellers of merchandise last year. Same with Dale Earnhardt Sr too.
He doesn’t really do much that ties into nascar though. Well not as much as he used to
@@jerredwayne8401he still does the freedom 500 I think with Larry mac, 24 hours of lemullets, danger ranger that’s all oval road race configurations depending which one he chooses
Cleetus is better for general racing/the car guy community as a whole over just NASCAR. Id argue EmpLemon and Slapshoes have been the 2 most important content creators for bringing in new fans. Emp specifically was why I came back to the sport, and gave some of my friends who never had interest in NASCAR atleast a passing curiosity on watching some races.
The reason why NASCAR is not hitting GenZ in the TV ratings is because Gen z does not watch TV. Most of Gen z is on YouTube, twitch, streaming sites. The average GenZ person probably spends more time on their least used social media then they have ever watched TV total
Real. Im bit on the older side of gen Z but I haven’t watched a Nascar race on tv in a long time. Its much more convenient to pull up a streaming site and watch it from there.
Nascar should learn some things from F1.
F1 was in a simillar situation (or even worse) years ago. They started to put more effort on the digital marketing, (the youtube channel for example, 2 Million subscribers in 2019 and finish 2020 with almost 5 million), and now is rising like foam.
Nascar have a good product, they just need to understand how to sell it.
@@memolestas1017 it all matters on how the Netflix documentary does, if it ever releases
I’m not gen Z, but this is where I am. If nascar, IndyCar, and F1 were more accessible without a tv, I’d watch them all a lot more
As a Gen Z NASCAR fan, I can assure you that the ONLY reason I still have cable is because of NASCAR. Soon my family expects to switch to YouTube TV only temporarily throughout the year, not permanently (with the 2025 streaming deals). If FOX had a streaming service for NASCAR, we would’ve cut TV off completely.
Hopefully the poll is a sign of a growing NASCAR fan base.
As a Nascar fan who is Gen Z, I am somewhat surprised. I have seen a little more Nascar merch in school more recently. Still a small pop of the school, but it’s been growing.
Same
Yeah, over my time in high school I started to see and participate in Nascar merch, especially vintage merch, being a niche fashion statement.
Which driver(s) stands out the most?
@@gianthand8130 I saw someone wearing the 4 present drivers of Hendrick Motorsports
Right there with you
My issue with Nielson is that they mainly take cable ratings into account. I know myself and the rest of Gen Z probably aren’t watching anything on cable anymore. I watch nascar every single week as an OBSESSED fan on YouTube TV. Nielson doesn’t have numbers for that. I absolutely think this is right and I think nascar is more popular than we all think. Weekly Nielson ratings can give us an idea, sure, but I don’t believe it gives us the full picture.
I’m pretty sure the streaming cable replacements like YTTV, Hulu TV, and Directv Stream provide data to Nielsen
@@bobbbobb4663 you are correct
Def not an Neilson expert here, but there’s a possibility that traditional viewership could be weighted more than the data figures Online streamers provide. Plus there’s also pirated sites which don’t account for anything in Nielson, and speaking anecdotally, is how the few Gen-Z people I know who are sports fans watch. Again, I’m no expert on Nielson’s process, but both are plausible reasons.
wait all of the nascar races are on youtube tv?
@@deancoffey2531youtubetv is cable without the cable. you get all your regular channels, you just stream them.
I believe 2003 is Gen Z, right? If so I’m one of those fans.
From Canada btw. Been following NASCAR heavily for about 8-9 years. Glad to see younger people getting more into NASCAR.
Gen Z is 96-2014 roughly. Generations are based off social events so they tend to be harder to define. Gen Z is pretty much those who grew up in a post 9/11 world. Just like the Millennials grew up in a post Cold War world and Gen Alpha (the generation after Z) grew up in a post Covid world
Yeah you’re gen z and so am I (2004) and I’m also from Canada. Difference between us is that I’m a new fan. I only started watching the 2023 season. I got into NASCAR with a combination of having an American friend who is obsessed with NASCAR and watching the videos Emplemon made about NASCAR
Also i like the new opening but i prefer the classic opening. I would love to see an opening with the 20 DeWalt car driving into the corner deep at Martinsville behind/against the 22. That would be an epic opening.
You would be surprised as to how big Ross Chastain’s wall ride impacted younger audiences. It was all over the place. I even see it on gaming facts videos because he said it was inspired by the nascar gamecube game.
I can see where Ross Chastain would pull people into watching NASCAR. Even if they aren’t into NASCAR like that.
As a gen z nascar fan I can’t help but think I’ve spread this great sport to my peers, especially while they watch F1 and quickly got frustrated by the lack of competition. While we may not watch on tv, there’s a possibility we watch(like I do at college) online using our parents tv provider info(or pirate). The other possibility is gen z is still using their parents tv service to watch therefore keeping the tv age up
I can see where someone would get bored and frustrated of seeing the same driver(s) win over and over again. That seems to be more the case with F1 than NASCAR. Which may play a part why Gen Z is more into NASCAR. Which I find interesting in a way.
No one should watch formula 1 . Gross
As a Gen Z nascar fan, I can see it growing in popularity in my school. People wear the jackets and every once in a while you hear a mention of a highlight of a race. And I don’t live in a small old town either! I go to a school with 400 people in my grade. It’s definitely growing.
Same thing for me but only got like 295 ppl in my grade NASCAR is growing and I’m happy I’m here for it
This number honestly makes some sense. Yes, the ratings show that 18 – 49 year olds do not watch much NASCAR, however you have to take into consideration who they watch through
For example, I watch NASCAR through my dad’s TV subscription. He’s more than 50, and the ratings probably don’t spy on households to see if the 50+ year old father or his 18 year old son is watching
A lot of that 36% of Gen Zers are probably living with their 50+ year old parents and watching through their TV
The thing NASCAR needs to do better is put more of their merchandise in the bigger stores… Im a big NASCAR fan, and its frustrating when the only options you can get merchandise from is online or at the racetrack
I agree 100 %
Walmart used to have some variety of a little bit of NASCAR diecast… But lately if they have anything it’s 30 of the same Chase Elliott car.
Yeah our local Walmart occasionally get some die cast cars but they stopped selling shirts and hats many years ago ! I wish they would start selling that stuff again although I’m sure it’s never going to happen ! I would be happy if any other stores would sell stuff also !
I grew up in a racing family. My dad and mom attended a lot of races such as NASCAR races and dirt races ranging from local series to national series, and I attended many of them myself. My dad raced himself, but only in endurance races. Then, he became a pit member for a friend of his who was a kickass local driver.
i was born in 2004 and practically grew up with NASCAR but even with that aside i am genuinely entertained and enthused into every race even the boring ones. the recipe is still there
I think in regard to the Gen Z poll results, we have to stop giving TV ratings so much weight for younger generations.
The NBA is the top league on social media largely thanks to Gen Z. I know it is hard to explain without the numbers from TV, but social media and shady streaming sites are how younger people take in sports now.
NBA has 85 million subscribers on Instagram.
Been seeing a lot of people I know in their 20’s going to races with groups of friends. I think the at track experience is really pulling younger people in
I’m 21 and honestly love NASCAR. that said for the first time it genuinely seems NASCAR has had momentum as you got the likes of SVG, Raikkonen and Jenson Button joining the series expressing interest , Ross being one of the standout drivers of the gen 7 era ( hail melon, Indy shortcut, the Noah punch, the incidents and rivalry with Hamlin ) Garage 56 success, new types of racing like Bristol dirt, Chicago street. interest of celebrities actually investing in the sport.even small ones like Toni Breidlinger bringing Victoria secret to the truck series for a one off race I had many friends express interest in the truck series just for the fact they wanted to see the Victoria secret tundra. Is it perfect? Absolutely not but what matters is just getting positive momentum
F that. Those are formula 1 bums. Not NASCAR. You are a fraud
Very good points!
My son just turned 20 back in October. He became mildly interested after seeing the coverage of Garage 56 at Lemans and how well they did.
As a 20 year old, I’ve been into NASCAR since 2009, and I’ve never been able to find friends who were into NASCAR, as they just clowned on it and said the usual “its just cars going in circles for hours”, to which, I reply with some snarky comment about FootBall or Soccer. But as of the last couple months, I’ve found a few of my friends getting into NASCAR and talking about being interested in watching the races with me. It’s amazing.
Why would it be different?
7:19 mission accomplished with me, i was a die hard in the late 2000’s, fell away from the sport for a few years to where I would just check who won here and there every few weeks. but your YouTube page brought my back to being a die hard a few years ago and I appreciate that. Like you said it’s hard to find anyone in their mid to late 20’s who think of NASCAR outside of Talladega Nights and that one South Park episode, so i appreciate the show and the work you put into it. Makes me feel like I’ve got a few friends to talk racing with.