Rockingham Speedway is officially for sale, with the asking price set at $10 million. The news comes just weeks after the track was left off NASCAR’s 2027 national series schedule, putting a question mark over the future of one of stock car racing’s most recognizable venues.
Known as “The Rock,” Rockingham opened in 1965 and quickly became one of NASCAR’s defining tracks. Its abrasive surface and steep corners saw some of the sport’s toughest races with legends such as Richard Petty, Dale Earnhardt and Benny Parsons left major marks there.
Petty remains the track’s winningest Cup driver with 11 victories, Earnhardt clinched his seventh championship at Rockingham in 1994, and Parsons famously survived a Lap 13 crash in the 1973 season finale, with rival teams helping rebuild his car so he could finish and secure the title.
Now the future of that history is tied to a $10 million price tag.
Rockingham Speedway president Kenny Nowling confirmed that the property is on the market and that ownership will not consider an offer below $10 million. Track Enterprises has already made an offer, but it was reportedly well below that figure and was rejected. The ownership is now seeking other potential buyers.
Who Will Buy Rockingham Speedway for $10 million ?
For a track that has already received significant public investment and just demonstrated that NASCAR can draw fans back to the property, $10 million is an intriguing number. But buying Rockingham is only the starting point. A new owner would still need to invest in the facility, attract major events and build a business model that works without a guaranteed NASCAR date.
Rockingham is not closing, and the current ownership says it intends to keep operating and developing the property unless a qualified buyer meets the $10 million threshold and passes its vetting and due-diligence process.
There are already discussions about bringing NASCAR back. Nowling said Rockingham has begun talks with NASCAR and Richmond officials, including the possibility of eventually hosting a Cup Series race. There is, however, no NASCAR date secured for 2027 or beyond.
That leaves Rockingham in an unusual position: the track has proved it can still generate interest when NASCAR comes to town, but it now needs an owner willing to make the long-term investment required to bring the sport back consistently.
The next owner will have to decide whether The Rock is worth betting on again.
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